> Context of the study
The need to reduce the negative environmental, economic or societal impacts of automobile use on the lives of city dwellers is ever more strongly felt within urban areas and constitutes a real challenge for public authorities. New shared-mobility services that are supported by digital applications have developed within this context. Based on an increasing divergence between the possession and use of private cars, these services must both:
- respond to the growing demand of the population, and
- adapt to the urban environment in complement to the existing transport offer (especially with public transportation).
Amid all these services, ridehailing services are in full development. The dissemination of mobile telephones during the 2000s, followed by the smartphone and global positioning systems (GPS) since the beginning of the 2010s, have created an upheaval in the personal transport industry. Thanks to these smartphone apps, users are now able to geolocate themselves to request a ride from the nearest vehicle, with no need for a switchboard.
While the offer of ridehailing solutions is experiencing strong growth, the usage, users and impact of these services remain unknown. The objective of this study is to describe and understand:
- Who are the users of private hire services?
- Why do they use these services?
- In what ways are these services complementary to the range of alternatives to the private car?
- To what extent do these services influence changes in mobility behavior?
> Survey methodology
Moreover, the challenge of the present study is to better understand the phenomenon of ridehailing services within the environment of the existing transport offer, ranging from private cars to all the alternative modes, therefore the results of the study have been brought into perspective with:
- data from the French and Swiss population censuses,
- a sample of users of return-trip car-sharing services in France from a study conducted by 6t in 2013 (2.090 users),
- a sample of users of single-trip car-sharing services in France from a study conducted by 6t in 2014 (644 users),
- a sample of taxi users in France from a study conducted by 6t in 2015 (1.001 users).
> Main results
Click on the image below to download the summary and the full report of this study
Photo credit: Uber Switzerland, 2013