Online consumption and mobility practices: crossing views from Paris and NYC

Context

With the growth of online shopping (or e-commerce), the Internet is now a supply method in its own right, inducing new relationships between people and their consumer space(s).

Despite the significant increase in online shopping and the diversity of stakeholders involved, of goods consumed and of related delivery methods, little empirical work currently exists on how people are changing their consumption practices and their mobility practices related to these purchases.

This finding led 6t-research office, in partnership with the NYU Rudin Center for Transportation, to conduct a large-scale exploratory survey, in order to obtain new data on the consumption and mobility practices of the population of Paris and New York City (NYC).

Objectives

The survey aims at comparing online consumption practices of Parisians and New Yorkers, focusing particularly on:

  • Identifying the profiles of e-consumers;
  • Singling out the determinants of online consumption practices, notably in a context where express and instant delivery is developing rapidly;
  • Identifying the characteristics of at-home meal delivery;
  • Estimating the impacts of online consumption practices on mobility practices.

Methodology

  • The online survey was administered via AccessPanel between the months of October and November 2017;
  • 2178 residents of New York and Paris answered to the survey:
  • 152 questions on respondents’ online shopping practices (both for groceries and for non-food related items), express and instant delivery, use of meal delivery services, mobility practices;

Respondents to the survey were selected so as to constitute a representative sample by using the so-called “quota methodology”. Quota-related sample imperfections led to an adjustment of variable weighting, so as to ensure the sample’s representativeness in terms of:

  • Age, gender and household income for the NYC sample (based on 2010 US Census data);
  •  Age, gender and occupation for the Parisian sample (based on 2013 INSEE data for Paris).

To download a full study report (83 p) along with an executive summary (8 p), click here.

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