The Vaud fare alliance (CTV) represents one of the largest in Switzerland, in terms of the number of operators grouped together (13), the transport network it covers (1,800 km combined) and the number of passengers transported per year (over 136 million in 2016). The Mobilis brand, which it offers, allows users to travel with a single ticket (day pass, monthly or annual subscription) on almost the entire Canton of Vaud.
CTV commissioned 6t-bureau de recherch to merge and analyze the large amount of subscription sales data from different operators to precisely measure the attrition phenomenon (loss of subscribers) among young adult clients (16-30 years old).
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