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Efficiency of automated behaviour change programs in perspective with humanised programs

Voluntary Behaviour Change Programs, may they be applied in the field of mobility, energy savings, recycling, or health, have proved extremely efficient. They, nevertheless, display an important limit : traditional methods rely intensively on human counsellors and on face-to-face interviews, and the cost per participant is thus very high. While efficient at a small scale, these programs are structurally unfit for big-data level deployment, and thus have a limited positive impact on the environment.

Persuasive technologies offer a great potential to replace these human counsellors by digital applications that could be massively deployed with a very limited marginal cost per additional respondent. But would they remain as efficient ? What kind of target groups would best seize the opportunities offered by these services ? In which phases of the program could they be deployed ? The ADEME mandated 6t to explore this question both from the theoretical point of view (literature review) and by looking at operational experiences (benchmark). This study concludes by defining a set of ‘good practices’ that should be followed to integrate technology in Voluntary Behaviour Change Program in the most efficient way.

Experts involved in this project

Other references for domain :  Mobility Behaviour

Needs, practices and aspirations of Greater Geneva residents in terms of leisure mobility – What levers for a decarbonation of these mobilities?
Implementation of the behavior change incentive tool ACCTIV 3.0 on the territory of the Rouen Normandy Metropolis
Legibility of fares and associated conditions for travellers on interurban journeys

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