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Study of market and use for a clothing line dedicated to new mobilities

Köppencap is developing a range of clothing and accessories for urban nomads. In order to estimate the market of its products, Köppencap is having hypothesis about the potential market size and profiles of the potential clients. It concerns principally the sociological profile of the potential clients and the places where the market is held. 6t brings a critical point of view on these hypotheses, using an analysis of the way that mobility impact everyday life. The methodology is based on an identification of specific mobility practices, an estimation of the size and a survey of the target audience. 

Experts involved in this project

Other references for domain :  Mobility Behaviour

Analyse des comportements de mobilité de résidents selon leur mode d’habitat, au sein de la région du Grand Genève
Assisting the Metropolis of Lyon in the reinforcement of its Low Emission Zone
Assistance for the elaboration of the draft of the european metropolis of lille mobility plan and its concertations – diagnosis and synthesis

Other references for domain :  Shared mobility and alternative transport modes

Study on users of taxis and ridesourcing apps in Paris
Strategic mobility studies in the Lyon metropolitan area
Accompaniment in the consideration of pedestrian pathways

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