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Study of market and use for a clothing line dedicated to new mobilities

Köppencap is developing a range of clothing and accessories for urban nomads. In order to estimate the market of its products, Köppencap is having hypothesis about the potential market size and profiles of the potential clients. It concerns principally the sociological profile of the potential clients and the places where the market is held. 6t brings a critical point of view on these hypotheses, using an analysis of the way that mobility impact everyday life. The methodology is based on an identification of specific mobility practices, an estimation of the size and a survey of the target audience. 

Experts involved in this project

Other references for domain :  Mobility Behaviour

Needs, practices and aspirations of Greater Geneva residents in terms of leisure mobility – What levers for a decarbonation of these mobilities?
Implementation of the behavior change incentive tool ACCTIV 3.0 on the territory of the Rouen Normandy Metropolis
Legibility of fares and associated conditions for travellers on interurban journeys

Other references for domain :  Shared mobility and alternative transport modes

Mobility as a service for the European Metropolis of Lille
The inclusion of car-sharing in a loop within other automotive practices – Survey of Parisian users and non-users
Potential market for a new “micro-mobility” object

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