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Study of market and use for a clothing line dedicated to new mobilities

Köppencap is developing a range of clothing and accessories for urban nomads. In order to estimate the market of its products, Köppencap is having hypothesis about the potential market size and profiles of the potential clients. It concerns principally the sociological profile of the potential clients and the places where the market is held. 6t brings a critical point of view on these hypotheses, using an analysis of the way that mobility impact everyday life. The methodology is based on an identification of specific mobility practices, an estimation of the size and a survey of the target audience. 

Experts involved in this project

Other references for domain :  Mobility Behaviour

Étude du potentiel renouvelé du télétravail en termes de réduction de la mobilité – Zoom analytique sur le canton de Vaud
Gravity model of accessibility in the greater Geneva region
Geospatial analysis of Park’n’Ride users in Geneva

Other references for domain :  Shared mobility and alternative transport modes

Towards an integrated carpooling strategy in the Lake Geneva metropolitan region
Inventing 3.0 business models
Overview of the productions carried out within the framework of the Rouen Normandy Autonomous Lab

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