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Implementation of the behavior change incentive tool ACCTIV 3.0 on the territory of the Rouen Normandy Metropolis

This study is based on the adaptation of the behavior change tool ACCTIIV 3.0, developed by 6t, to Rouen Metropole Normandie’s context The deployment of this tool within the Métropole’s partner companies and their PDEs requires an experimentation phase with beta testers whose experiences will feed necessary changes to the tool, in order to increase the tool’s relevance in the local context. The tool will then be tested on a large scale, and the data collected will allow the analysis of actual changes in mobility behavior that could have taken place during this process.