Experimenting on an individualised marketing scheme
The Picardie Region, at the end of 2012, launched a mobility study with the goal of understanding barriers to the use of the train, as well as conditions which would facilitate a modal transfer from the car towards this mode of transport. For the authority organising regional-level transportation, the goal was to optimise the use of its TER network.
Objective of the study
1 / To understand the obstacles to the use of the train and the expectations of potential users
2 / To identify conditions which facilitate modal transfer: how should potential new users be incentivised to travel by train? How can TER’s attractivity be enhanced?
3 / Encouraging 150 volunteers to try out train travel for free during one month.
Find out more
Summary of the XPMI study (in French)
Complementary study: “Changing mobility behaviours” (Anaïs Rocci) in French